Australians love to eat out, especially fast food. About a third of household food budgets are spent on food prepared outside the home, with most of us consuming it on average two or three times a week.
The high level of fast food consumption in Australia is a serious health concern. Accordingly, the marketing tactics of the fast food industry warrant close attention.
Our new study, published today, examined the price promotions offered by the biggest fast food chains in Australia.
We found the “combination meal deals” and “limited time” offers from the major chains provide strong