The draft HFSS advertising restrictions are a roll-back from a total ban but may still present challenges for food advertisers
The government has announced that new rules on advertising “unhealthy” foods will come into effect at the end of 2022. The restrictions will apply to advertising of categories of food that are linked to childhood obesity and meet the definition of high-in-fat, salt and sugar (HFSS) products. The ban, as described in the draft Health and Care Bill, will apply to paid-for online advertising, as well as ads before 9pm on TV and on-demand programmes.
The ban has been widely