Barcode Performance Drink for High-Performing Athletes

Wellness has begun to shift from solely focusing on aesthetics and training to a more holistic approach that takes into consideration mental, emotional, and physical wellness. Barcode, a plant-based performance drink brand for high-performing athletes ($4 for a bottle or $48 for a 12-pack) is one brand that has taken note.

Unlike its predecessors in the sports drink arena that focus on refueling athletes’ electrolyte levels, Barcode takes a 360-degree approach to fueling, providing consumers with a combination of vitamins, minerals, and adaptogens to enhance their well-being—whether they’re performing in a championship game or finishing a long run.

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