This study suggests that it is the speed of our cognitive processing, rather than mere willpower, that influences our food choices (via LSE). People are more likely to choose something delicious, even if it is unhealthy, because they can determine very quickly that the food item will taste good. It simply takes longer for our brains to process the fact that a food is healthy. Very often, we might start to snack on an unhealthy treat, before information about its healthfulness even has time to enter our minds.
“Our findings suggest that it is often not our fault that