Following news from Japan that vegan meat products will be sold for the first time alongside animal meat products in supermarkets, Tokyo-based well-being business TWO has entered the vegan food market by launching its plant-based food brand called 2foods. The brand promises reasonably priced and popular foods, hoping for a plant-based breakthrough in Japan.

2foods has been developed with the concept of both “healthy” and “junk” food in mind. It currently offers an impressive product line, with about 60 types of plant-based foods, desserts, and drinks in the range, such as vegan