voluntary

ASAI adopts voluntary junk food rules amid calls for tougher crackdown

The Advertising Standards Authority for Ireland (ASAI) will this month incorporate rules for the marketing of high fat, salt and sugar (HFSS) foods into its code of practice, it told an Oireachtas committee on Wednesday.

The voluntary rules were originally launched by the Government in February 2018, but the Department of Health failed to set up the monitoring body or publish guidance notes for advertisers.

“Because there is no progress, we have decided that we are going to be bringing those rules in relation to marketing communication into the ASAI code and that process should be completed this month,” said

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