It’s been a confusing 12 months for UK food advertisers.
First, there was the proposed ban on junk food TV advertising before the 9pm watershed. Then there was the announcement of more sweeping measures to obliterate online junk food advertising in the UK.
Just a few months later, relief swept the food and drink industry following rumours of a Government climbdown, only for those rumours to quashed as the ban surfaced within the May 2021 Queen’s Speech.
To say that these ad bans have met with a mixed reaction would be an understatement. Food and drink industry reps, hospitality spokespeople,